I’ve had the opportunity to read about the SWOT analysis at different times, mostly because I initially thought it was one very big ‘mathematical related’ thing, and I just needed to understand it, you guys know how much I dislike maths now, but we thank God for saving us from ignorance. After reading, I decided I was going to share how to go about it on the blog, and today is that day! SWOT is basically an acronym for strength, weaknesses, opportunities and threats. It is a form of self analysis that you as an individual performs on yourself, in other to determine how to go forward, and achieve your goals more efficiently. In today’s #mondayinspiration post, we’ll be considering why a SWOT analysis is very important, and how to do it!
Stay with me.
I hope you had a great weekend? Mine was amazing because I had a photoshoot, and I can wait to share the pictures with you guys!
At some point in our lives, we need to sit back and just analyse how far we’ve come, what steps can make us better, the things that lie ahead of us and the things we need to eliminate. This is where SWOT comes in. It simply helps you put things in perspective and helps you move forward.
So how does it work, you ask?
1) IDENTIFY YOUR STRENGHTS: What are those things that you excel at? Those things that you know you can do more than most people serve as your strengths. They might not necessarily be in form of skills, they can even be qualities that you possess, that can make you stand out. Whatever they are, you need to identify them first, because as time goes on, they will serve as the bedrock to your success.
2) IDENTIFY YOUR WEAKNESS: Let’s face it, we all have them. There are certain things that we’re not so good at, and the earlier we identify them, the better for us. To properly harness our strengths, we need to also deal with our weaknesses. Nobody is perfect, and so whatever you think is a form of weakness, you should identify and deal with it. It could be anything quite frankly; laziness, talking too much, aggressiveness, complacency, and the list goes on and on. The good news however is that, identifying them is the first step to recovery. When you identify them, take a step further and work on yourself.
3) IDENTIFY THE OPPORTUNITIES AROUND YOU: …and grab them! So it’s only about discovering these golden opportunities around you, break away from the norm, and use them to your advantage. You have identified your strengths and you’re ready to swing into action with them, you have also identified your weakness, and you’re ready to work on them, now there’s nothing stopping you from grabbing the opportunities that are around you, because you’re a better version of yourself. In your line of work, as a creative or an entrepreneur, there’s something that could still be done, and you’re the one to do it, that’s your window/door of opportunity right there. Don’t sleep on it.
4) IDENTIFY THE THREATS: A threat is a potentially dangerous thing, but of course, they’re of different levels. In your own case, it might be someone who’s ready to bounce you, just because you’re not doing what you need to do. Once you identify your own threat(s) , it is not the time to begin to murmur and complain, it’s the time to take action, action that will shift the focus back to you. So at the end of the day, it all still boils down to working fervently on yourself. You did not wake up today to be mediocre, the world deserves to see and experience that greatness that lies within you. This will only happen when you’re ready to work.
There’s really not much to the SWOT analysis than these four steps. Excellence and success are not just abstract terms, they are things that apply to people who will never stop learning and stop achieving. You need to fall into that category, because each day, the queue keeps getting longer.
All you need to do first is that self analysis that gives you a clarity of purpose.
Ever heard of the SWOT analysis? Is it something you do or see yourself doing? Let’s talk in the comments.
Have a great week ahead.